Completely Free Course

Free Google Ads Online Course With Certification

Skillwaala’s Free Google Ads course is designed for beginners, students, freelancers, and working professionals who want to learn how to run profitable ad campaigns across Google Search, Display, YouTube, Performance Max, and more. This Google Ads certification course will help you master both fundamentals and advanced advertising strategies.

Enroll Now (Live) Enroll Now (Recorded Course)
Duration: 5 Weeks
Live Classes: 12+ Hours
Certificate Included
Apply Online
Digital Marketing

What Will You Learn in this Google Ads Course?

Fundamentals of Google Ads
Search Campaigns
Display Campaigns
Performance Max Campaigns
Video Ads Campaigns
Real-time Ad Creation
Advanced Google Ads Strategies
Fundamentals of Google Ads
Search Campaigns
Display Campaigns
Performance Max Campaigns
Video Ads Campaigns
Real-time Ad Creation
Advanced Google Ads Strategies

In this Google Ads free course, you will learn everything from the foundational concepts to advanced campaign optimization techniques. This program will help you understand how Google Ads works, how to build profitable campaigns, and how to measure success using real-time analytics. This training blends the learning outcomes of a Google Ads fundamentals course and even elements from advanced modules, giving you a complete skill set to run high-performing ads across Search, Display, YouTube, and Performance Max campaigns.

Google Ads Course Syllabus

With
3 months Online Mode Free Certificate Live Sessions: 80+ hours
Career Support
Module 1: Introduction to Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • What is Google Ads, and how does it work?
  • Benefits of using Google Ads for businesses and careers
  • Overview of the Google Ads interface and navigation
Module 2: How to Create a Google Ads Account

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Step-by-step account setup
  • Understanding account structure: Campaigns, Ad Groups & Ads
  • Billing setup and essential settings
Module 3: Campaign Types in Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Search campaigns
  • Display campaigns
  • YouTube video campaigns
  • Performance Max campaigns
  • App install campaigns
Module 4: Ad Rank, Quality Score & Bid Price Formula

6Live sessions

2Projects

3Case Studies

2Quizzes

  • What is Ad Rank and how it impacts visibility
  • Components of Quality Score
  • Bid strategies and how Google calculates ad position
Module 5: Cost Models in Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • CPC (Cost Per Click)
  • CPM (Cost Per Thousand Impressions)
  • CPV (Cost Per View)
  • CPA (Cost Per Acquisition)
Module 6: Demographics, Devices & Result Factors

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Age, gender & parental status targeting
  • Device-level bidding and audience segmentation
  • Performance factors that influence campaign success
Module 7: Types of Keywords

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Broad match keywords
  • Phrase match keywords
  • Exact match keywords
  • Negative keywords strategy
Module 8: How to Use Keyword Planner

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Keyword research process
  • Understanding search volume & competition
  • Choosing the right keywords for ads
Module 9: Audience Targeting in Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • In-market audiences
  • Custom segments
  • Remarketing audiences
  • Interests & behavior-based targeting
Module 10: App Install Campaign

6Live sessions

2Projects

3Case Studies

2Quizzes

  • How app campaigns work
  • Creating and optimizing app install ads
  • Using Firebase for tracking (basic intro)
Module 11: Search Campaign in Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Structuring search campaigns
  • Writing effective responsive search ads
  • Extensions, bidding & optimization
Module 12: Display Campaign in Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Banner formats & placements
  • Creative best practices
  • Audience and contextual targeting
Module 13: YouTube Video Campaign

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Skippable vs non-skippable ads
  • Building compelling video ad assets
  • Targeting & bidding options
Module 14: Performance Max Campaign in Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Understanding asset groups
  • Setting up feeds, creatives & signals
  • Optimization strategies for PMax
Module 15: How to Connect Google Analytics to Google Ads

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Linking GA4 to Google Ads
  • Importing conversions from GA4
  • Tracking user behavior & engagement
Module 16: How to Create Data Streams in Google Analytics

6Live sessions

2Projects

3Case Studies

2Quizzes

  • Web & app data stream setup
  • Understanding measurement IDs
  • Essential events & enhanced measurement

Tools You Will Master

● Google Ads Manager
● Google Keyword Manager
● Google Analytics (GA4)
● Google Tag Manager (GTM)
● YouTube Ads Manager
● Google Ads Editor
● Google Merchant Center
● Performance Planner
● Ubersuggest/Semrush (Basic Use)
● Canva/Creative Tools
● Google Ads Manager
● Google Keyword Manager
● Google Analytics (GA4)
● Google Tag Manager (GTM)
● YouTube Ads Manager
● Google Ads Editor
● Google Merchant Center
● Performance Planner
● Ubersuggest/Semrush (Basic Use)
● Canva/Creative Tools

Who Should Enroll in This Google Ads Course?

Our online Google Ads course is designed to cater to diverse learners. Whether you are a beginner or an experienced professional, everyone can benefit from our comprehensive course.

  • Students
  • Working Professionals
  • Freelancers
  • Business Owners
  • Beginners in Digital Marketing
Students

Build a strong foundation in digital advertising and gain practical skills that make you job-ready. This course helps you understand real-world Google Ads strategies used across industries.

Students
Working Professionals

Upgrade your marketing toolkit with advanced advertising skills. Learn how to optimize campaigns, track conversions, and improve ROI. These skills are actively sought out by employers and recruiters.

Freelancers
Freelancers

Offer high-value Google Ads services to clients and increase your earning potential. Learn how to set up, manage, and scale campaigns for businesses of all sizes.

Marketers
Business Owners

Understand how Google Ads can generate consistent leads and sales for your business. Learn to create profitable campaigns without depending entirely on agencies.

Bloggers
Beginners in Digital Marketing

Start from the basics and progress to advanced topics at a comfortable pace. This Google Ads fundamentals course ensures you learn step-by-step with practical examples.

Professionals

Enroll for Free

Join thousands of students who have already started their journey with our comprehensive course.

Digital Marketing

Why Choose Skillwaala’s Google Ads Course?

Skillwaala’s Free Google Ads Course is designed to give students, freelancers, and working professionals a complete understanding of how modern advertising works on Google. Unlike generic tutorials, this course blends real campaign strategies, advanced optimization methods, and industry-ready skills, making it a powerful starting point for anyone who wants to build a career in digital marketing or grow their business using paid ads.

Beginner to Advanced

Learn everything from the basics of Google Ads to advanced techniques.

100% Free Course With Certification

Get an industry-recognized certificate that boosts your resume.

Practical Lessons

Learn through practical examples, dashboard walkthroughs, and hands-on tasks.

Industry-Experienced Trainers

Learn directly from experienced trainers who actively run digital marketing campaigns.

Career Opportunities After This Course

Completing this professional course in Google Ads opens up multiple career paths in the digital marketing industry.

Google Ads Specialist: ₹4 LPA to ₹10 LPA/ annually
Performance Marketing Associate: ₹6 LPA to ₹12 LPA/ annually
Performance Marketing Manager: ₹10 LPA to ₹20 LPA/annually
PPC Strategist: ₹6 LPA to ₹15 LPA/ annually
Lead Generation Specialist: ₹3 LPA to ₹7 LPA/ annually
Marketing Automation Specialist ₹6 LPA to ₹15 LPA/ annually

FAQ (Frequently Asked Questions)

Ans. Yes, Skillwaala offers a 100% free Google Ads course with no hidden charges. You get access to all modules, live demonstrations, and a certificate after completion.

Ans. Yes. Once you finish the modules and tasks, you will receive a Google Ads certification from Skillwaala, which you can add to your resume and LinkedIn profile. However, proper attendance (80%) is required to be eligible for the certificate.

Ans. No prior experience is required. This is a Google Ads basic course designed for complete beginners, but it also covers advanced modules for professionals.

Ans. The course duration is 3 months. However, every learner can learn at their own pace.

Ans. Yes, it’s perfect for professionals looking to upgrade their skills in paid marketing, campaign optimization, analytics, and performance marketing.

Ans. Yes, you will learn both fundamentals and advanced concepts like Performance Max Campaigns, Search Ads, YouTube Ads, remarketing, conversion tracking, and GA4 integration.

Ans. Learners only need a laptop and an internet connection. Everything else, including demos and assignments, is included in the course.
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